Privacy Policy for Ouraringn

Last Updated: 2025.09.23

At Ouraringn (“we,” “us,” or “our”), we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your data when you visit our website (the “Site”), purchase our Smart Ring for Fitness, Stress, Sleep & Health (the “Product”), or interact with our services (collectively, the “Services”). By accessing or using our Services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.

1. Information We Collect

We collect two main types of information: Personal Information (data that identifies or can be associated with you) and Non-Personal Information (data that cannot be used to identify you individually).

1.1 Personal Information

We may collect Personal Information from you in the following ways:

  • Account Creation & Purchase: When you create an account on our Site, place an order for the Product, or subscribe to our communications, we may collect your full name, email address (e.g., [email protected] for support, but your personal email for account use), shipping address, billing address, phone number, and payment details (e.g., credit card information, which is processed by third-party payment providers and not stored by us directly).
  • Product Usage Data: When you use the Smart Ring, the device may collect personal health and fitness data tied to your account, such as heart rate, sleep patterns, stress levels (via HRV analysis), workout metrics, and other health-related information you choose to track. This data is linked to your account to provide personalized insights and service functionality.
  • Communications: If you contact our customer support (via email, phone, or the Site’s contact form), we may collect your name, email address, phone number, and the content of your messages to respond to your inquiries and resolve issues.
  • Website Interaction: When you browse the Site, we may collect your IP address, browser type, device information (e.g., model, operating system), and pages visited to improve Site performance and user experience.

1.2 Non-Personal Information

We may aggregate or anonymize Personal Information to create Non-Personal Information, such as trends in Product usage (e.g., “50% of users track sleep quality”) or Site traffic patterns (e.g., “Most visitors access the Product page from mobile devices”). This data cannot be linked to you individually and is used to optimize our Services, develop new features, and share with partners for research or marketing purposes (without disclosing your identity).

2. How We Use Your Information

We use your information solely for legitimate business purposes, as outlined below:

  • To Provide and Fulfill Services: Process your orders, ship the Product to your address, activate and support your Smart Ring (e.g., syncing health data to your account), and deliver personalized health insights based on your tracked data.
  • To Improve Our Services: Analyze user behavior (e.g., Site navigation, Product usage) to enhance the Site’s functionality, optimize the Product’s features (e.g., refining sleep-tracking algorithms), and develop new tools that align with your health needs.
  • To Communicate With You: Send order updates (e.g., shipping confirmations, delivery notifications), respond to your customer support requests, and share relevant information about the Product (e.g., firmware updates, tips for using health-tracking features) or promotional offers (if you opt in to marketing communications).
  • To Ensure Security: Detect and prevent fraud, unauthorized access to your account, or misuse of our Services (e.g., verifying payment details, monitoring for unusual account activity).
  • To Comply With Legal Obligations: Disclose information as required by law, such as responding to subpoenas, court orders, or regulatory requests, or to protect our rights, property, or the safety of our users and the public.

3. How We Share Your Information

We do not sell, rent, or trade your Personal Information to third parties for their own marketing purposes. We may share your data only in the following limited circumstances:

  • Third-Party Service Providers: We engage trusted third-party partners to assist with delivering our Services, such as:
  • Payment processors (e.g., Stripe, PayPal) to securely process your payments (these providers do not store your payment details beyond what is necessary to complete transactions).
  • Shipping and logistics companies (e.g., FedEx, UPS) to deliver your Product (we share your shipping address with these providers only to fulfill your order).
  • Cloud storage and data analytics providers (e.g., AWS) to store your account and health data securely and analyze usage trends (these providers are bound by contracts to protect your data and only use it as directed by us).
  • Legal Requirements: We may disclose your Personal Information if required by law, regulation, or legal process (e.g., a court order) or to protect our rights, safety, or property, or that of our users or the public.
  • Business Transfers: In the event of a merger, acquisition, sale of assets, or other business transaction, your Personal Information may be transferred to the acquiring entity as part of the business assets. We will notify you via email or a prominent notice on the Site prior to such a transfer, and the acquiring entity will be bound by this Privacy Policy.
  • With Your Consent: We may share your information with third parties if you explicitly consent to such sharing (e.g., integrating your health data with a third-party fitness app, with your permission).

4. Data Storage and Security

We take reasonable and industry-standard measures to protect your Personal Information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

  • Secure Storage: Your account data and health information are stored on encrypted servers managed by trusted cloud providers, with access restricted to authorized Ouraringn personnel only.
  • Device Security: The Smart Ring uses encryption to transmit health data to your connected device (e.g., smartphone) and your Ouraringn account, ensuring data is protected during transfer.
  • Access Controls: We implement role-based access controls to limit who within our organization can access your Personal Information, and we train our employees on data security best practices.
  • Payment Security: Payment details are processed by PCI DSS-compliant third-party providers, meaning your credit card information is not stored on our servers and is protected by industry-leading security standards.

While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously update our security measures to mitigate risks.

5. Your Rights Regarding Your Information

You have certain rights regarding your Personal Information, subject to applicable data protection laws (e.g., GDPR, CCPA). These rights include:

  • Access: Request a copy of the Personal Information we hold about you (e.g., your account details, health data tracked by the Product).
  • Correction: Request that we update or correct inaccurate or incomplete Personal Information (e.g., updating your shipping address or correcting a typo in your name).
  • Deletion: Request that we delete your Personal Information, subject to legal obligations (e.g., we may need to retain order records for tax purposes). If you request deletion, your account will be deactivated, and your health data will be removed from our systems (note: this will disable Product functionality tied to your account).
  • Data Portability: Request that we export your Personal Information in a structured, machine-readable format (e.g., your health data) so you can transfer it to another service provider (if applicable).
  • Opt-Out of Marketing: Unsubscribe from our marketing emails by clicking the “unsubscribe” link at the bottom of any promotional email, or contact us at [email protected] to opt out of other marketing communications.
  • Withdraw Consent: If you previously consented to the collection or use of your data (e.g., sharing health data with a third party), you may withdraw that consent at any time by contacting us.

To exercise any of these rights, please send a request to our privacy team at [email protected]. We will respond to your request within a reasonable timeframe (as required by law, typically 30–45 days) and may ask for additional information to verify your identity before processing your request.

6. Children’s Privacy

Our Services are not intended for children under the age of 13 (or the applicable age of majority in your jurisdiction). We do not knowingly collect Personal Information from children. If we become aware that we have collected Personal Information from a child without parental consent, we will immediately delete the data and terminate any associated accounts. If you believe a child has provided us with Personal Information, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies (small text files stored on your device) and similar tracking technologies (e.g., web beacons, pixels) to enhance your experience on the Site. Cookies help us:

  • Remember your account preferences (e.g., language settings) so you don’t have to re-enter them on subsequent visits.
  • Track Site traffic and user behavior to improve Site performance and content.
  • Deliver personalized content and promotional offers (if you opt in).

You can control or disable cookies through your browser settings, but note that disabling certain cookies may limit your ability to access some features of the Site (e.g., account login). For more details on our use of cookies, please refer to our separate Cookie Policy (available on the Site).

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological advancements. When we make changes, we will revise the “Last Updated” date at the top of this Policy and post the updated version on the Site. We may also notify you via email (if you have provided your email address) or a prominent notice on the Site, depending on the significance of the changes. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, your Personal Information, or our data practices, please contact us at:

Our privacy team will respond to your inquiry as soon as possible and work to resolve any issues you may have.